Case Study: San Francisco Ballet saves time with Fotoware DAM automation

How Digital Asset Management saves time for the ballet by automating image approval processes and enabling efficient photo-sharing

The San Francisco Ballet, the United States' oldest professional ballet company, faced significant challenges in managing its high volume of promotional photos. Their manual process for obtaining image approvals from dancers and the artistic department was inefficient, time-consuming, and lacked a clear documentation trail. Sharing photos with the press via their website CMS was also cumbersome. To solve this, they turned to Fotoware for a Digital Asset Management (DAM) solution.

Fotoware implemented an automated image approval workflow within their DAM system, creating a clear, digital track for each asset. They also established a self-serve press archive within the DAM for external media. This solution transformed processes that once took hours into tasks that take minutes, solved environmental concerns from printing, and ensured legal compliance. The vendor's solution drastically improved efficiency for the San Francisco Ballet.

San Francisco Ballet

Murray Bognovitz

Director of information Technology