Case Study: Bystronic maintains brand consistency across channels with Fotoware DAM

How DAM enables Bystronic to keep brand consistency across channels

Bystronic, a global technology company in the sheet metal processing industry, needed a single source of truth for its digital media assets to maintain brand consistency across its worldwide operations and numerous channels. To address this challenge, they implemented a digital asset management (DAM) solution from vendor Fotoware.

The Fotoware solution, specifically Fotoware Alto, was integrated as a central media hub, connecting to various Bystronic portals and external systems. This provided a centralized repository for nearly 22,000 assets, ensuring all channels display cohesive and up-to-date content. The implementation resulted in streamlined asset distribution, strict access control via SSO, and efficient maintenance, enabling Bystronic to guarantee a consistent brand appearance globally.

Bystronic