Case Study: VRT streamlines media asset management with Fotoware DAM

Digital Asset Management in Broadcasting

VRT, the public broadcaster for the Flemish-speaking part of Belgium, faced challenges in managing its vast library of digital assets. With over a million images stored in a basic folder system, employees struggled to search for, find, and correctly use the right visuals, lacking a single source of truth for their content. They implemented the Fotoware digital asset management (DAM) solution to centralize their media and streamline their processes.

The Fotoware solution created a highly customizable content ecosystem for VRT. Key to its success were deep integrations with scheduling and video-on-demand software, which automated metadata tagging and file updates, drastically reducing manual work. This allowed VRT to reallocate staff to production-focused tasks rather than cutting jobs and ensured a consistent, efficient workflow across all departments, establishing Fotoware as the organization's single, authoritative source for all images.

VRT

Kris Verschooten

Head of Internal Production & Logistics