Case Study: Meny builds a leading food content platform with Fotoware Veloz

A Virtual Universe Dedicated to Food

Meny, Norway's largest grocery chain, needed to manage a vast amount of digital content for its highly popular website, Meny.no, which serves as a key platform for inspiring customers and driving online sales. To maintain its market leadership and quickly capitalize on food trends, the company required a solution to organize and manage thousands of visual assets effectively while ensuring brand consistency and high SEO performance. They turned to the vendor, Fotoware, for a Digital Asset Management (DAM) solution.

Fotoware implemented its Fotoware Veloz platform, providing Meny with a central system to organize and manage all its visual assets. This solution enabled the efficient tracking of copyrights, expiration dates, and asset status, preventing the use of unapproved or outdated images. As a result, Meny's team can publish and revoke content at a high pace to match online trends, which directly contributes to sales, as evidenced by a recipe that achieved over 300,000 clicks. Fotoware's DAM system was essential in supporting the website's role as a multi-functional platform that cuts marketing costs and increases market share.

Meny

Marie Lunde

Digital Marketing Manager