Case Study: Vanquish Fitness achieves 37% higher Paid Social ROAS with Fospha

Vanquish Fitness improves Paid Social ROAS by 37% with Fospha

Vanquish Fitness, a UK-based activewear brand, faced a barrier to growth due to its reliance on Last Click attribution. This method significantly undervalued its marketing efforts, particularly on impressions-based channels like TikTok, leaving the brand without the data needed to optimize its channel mix. To overcome this challenge, Vanquish Fitness partnered with Fospha and implemented its full-funnel attribution service.

Using Fospha's insights, Vanquish Fitness confidently reallocated budget from saturated Meta campaigns to TikTok and other channels. This data-driven strategy allowed them to scale TikTok spend by 24% year-over-year. As a result, despite reducing total Paid Social spend by nearly 20%, the brand improved its Paid Social ROAS by 37% year-over-year and found that 67% of TikTok conversions were from new customers. Fospha's solution provided the actionable data needed to drive these significant efficiency gains.

Vanquish Fitness

Rabee Sabha

Digital Marketing Manager