Case Study: The Essence Vault achieves 20% blended revenue growth with Fospha

Using Fospha, TikTok, and For You Advertising to Grow Blended Revenue by 20%

The Essence Vault, a UK fragrance brand, wanted to scale growth through new digital channels but was limited by pixel-based attribution that couldn’t accurately show the impact of top-of-funnel media like TikTok. Working with Fospha and agency For You Advertising, they needed clearer measurement to justify further investment and prove TikTok’s role in driving revenue.

Using Fospha’s attribution modelling and Spend Strategist, The Essence Vault identified TikTok as a cheaper source of new customers and confidently increased investment there while maintaining Meta spend. With Fospha, they grew weekly TikTok spend by 250%, increased daily new conversions from TikTok by more than 2.3x, and achieved a 20% uplift in blended revenue in three months, alongside a 7% improvement in blended ROAS.

The Essence Vault

Connor Martin

Founder