Case Study: Underoutfit achieves $3.3M incremental revenue growth with Fospha

Underoutfit boosts incremental revenue by $3.3 million in one month with Fospha

Underoutfit, a fast-growing D2C shapewear brand, was struggling to scale its marketing spend efficiently without damaging its customer acquisition cost. They primarily used Meta for conversion campaigns but needed to diversify their channel mix. They turned to Fospha and its measurement platform to gain a full-funnel view and prove the value of upper-funnel channels like YouTube and TikTok.

Using Fospha's data, Underoutfit discovered that YouTube and TikTok ROAS was significantly higher than previously reported. This evidence gave them the confidence to dramatically scale spending on these channels. As a result, Fospha helped Underoutfit achieve $3.3 million in incremental revenue in one month while reducing their blended customer acquisition cost by 15%.

Underoutfit