Case Study: U Beauty achieves 10% more new customer conversions with Fospha

U Beauty scales peak spend 34% YoY and lifts new customer conversions 10% with Fospha

U Beauty, a premium skincare brand, faced a challenge measuring the full impact of its paid media across its DTC site and Amazon. Their last-click attribution model was only capturing 3% of demand generation's true value, making it difficult to justify scaling top-funnel channels. Partnering with measurement vendor Fospha, they needed a unified view to confidently increase spend for new customer acquisition during their peak season.

Fospha's Halo measurement revealed a 20% ROAS uplift for impression-led channels when Amazon sales were included, proving a significant cross-channel halo effect. With this data, U Beauty scaled its peak spend by 34% YoY. This resulted in a 10% increase in new customer conversions and a 9% uplift in overall blended revenue, validating the full-funnel strategy and giving the team confidence in their investment.

U Beauty