Case Study: Travelpro improves blended ROAS with Fospha’s Measurement OS

TravelPro grows blended ROAS by 19% with Fospha

TravelPro, a recognized luggage brand, faced a challenge where rising CPMs and maxed-out lower-funnel channels were stalling growth. Their last-click measurement model could not attribute value to upper-funnel activities on platforms like Snapchat, Meta, and TikTok, creating a strategic deadlock. This prevented them from justifying a budget shift needed for demand generation. Fospha's Measurement OS provided the solution to this problem.

Fospha implemented its full-funnel, impression-based measurement to give TravelPro daily, ad-level visibility across all channels. This revealed which upper-funnel investments were genuinely driving revenue, allowing the team to confidently shift budget toward demand creation. The results included a 19% YoY improvement in blended ROAS, a 4.8x growth in revenue from upper-funnel activities, and a 22% reduction in CPM. Fospha's data became the trusted source of truth that enabled this transformative growth.

TravelPro