Case Study: Topicals scales GMV Max 460% and drives 3.7X Amazon revenue uplift with Fospha

Topicals scales GMV Max 460% and lifts Amazon revenue 3.7X with Fospha

Topicals, an inclusive skincare brand, faced a challenge in quantifying the full impact of their TikTok GMV Max ad spend. They believed the campaign was driving significant revenue on their Amazon and DTC channels, but traditional measurement tools could not track this cross-platform effect. Without proof, they had to cut the budget. Fospha's Halo measurement service was implemented to solve this specific problem.

Fospha provided a daily Total Commerce ROAS that revealed GMV Max was driving a 3X halo effect. This data gave Topicals the confidence to increase their GMV Max investment by 460% the following month. This scale resulted in a 3.7X uplift in Amazon revenue, proving the channel's role as a powerful cross-platform demand driver and making it their highest-conviction investment.

Topicals