Case Study: The Essence Vault achieves 20% blended revenue growth with Fospha

The Essence Vault grows blended revenue 20% in 3 months with Fospha

The Essence Vault, an eCommerce brand, was struggling to prove the impact of its TikTok marketing strategy and justify further investment using traditional pixel-based attribution from sources like Ads Manager. This led to 70% of their budget being allocated to a single platform, Meta, with unreliable signals for efficient growth. To solve this challenge, they onboarded Fospha for its attribution modeling to accurately measure their marketing activity and identify new opportunities.

Using Fospha's attribution modeling and predictive Spend Strategist tool, The Essence Vault identified TikTok as a significantly cheaper channel for acquiring new customers. This data gave them the confidence to triple their investment in TikTok over eight weeks. As a result of implementing Fospha's solution, The Essence Vault achieved a 20% growth in blended revenue and a 7% improvement in blended ROAS within just three months.

The Essence Vault