Case Study: Siroko boosts TikTok revenue and blended conversions with Fospha

Siroko's Spring Sale Triumph with TikTok Ads

Siroko, an activewear company based in northern Spain, was struggling to understand the true impact of its marketing because last-click attribution and platform data gave an incomplete view of performance. Using Fospha’s full-funnel measurement platform, Siroko gained better visibility into paid social and channel performance across key markets including Germany and Austria.

With Fospha, Siroko reallocated budget away from underperforming Google campaigns and into TikTok Spring Sale campaigns, using the platform’s attribution insights to guide spend. The result was a 2X increase in TikTok spend, 177% higher TikTok revenue quarter-over-quarter, 44% more blended conversions, and improved efficiency including a 30% lower customer acquisition cost, 10% higher blended ROAS, and 15% lower blended CPA.

Siroko