Case Study: Siroko boosts TikTok revenue with Fospha

Siroko doubles TikTok spend and lifts revenue 177% with Fospha

Siroko, an activewear company based in Spain, struggled with the limited visibility provided by last-click attribution as they scaled and expanded into new markets. They partnered with Fospha to gain a full-funnel view of their marketing efforts and better understand their true channel performance.

Using Fospha's measurement and analytics, Siroko identified underperforming campaigns and reallocated budget to TikTok, which the data showed had huge potential. This shift allowed them to double their TikTok spend for their Spring Sale. The results were impressive: TikTok revenue increased by 177% quarter-over-quarter, channel ROAS more than doubled their target, and blended conversions increased by 44%. Fospha provided the data-driven insights that enabled this successful strategy.

Siroko