Case Study: Sallve achieves 40% TikTok revenue growth with Fospha

Sallve lifts TikTok revenue 40% with Fospha

Sallve, a digitally-native skincare brand, faced a significant measurement challenge in understanding TikTok's true contribution to their overall sales and revenue. Their last-click reporting was unable to provide a clear view of the channel's performance, making it difficult to optimize their marketing budget. To overcome this, Sallve partnered with Fospha and used its advanced measurement platform.

Fospha's solution combined ML attribution with daily marketing mix modeling to give Sallve a full-funnel view. The data revealed that TikTok's ROAS was actually 24 times higher than last-click measurements indicated. Using these insights from Fospha to optimize their strategy, Sallve increased TikTok revenue by 40% in one month and achieved a 19% higher ROAS with a 17% lower CPA within 60 days.

Sallve