Case Study: River Island achieves $1.8m incremental revenue boost with Fospha

River Island boosts YouTube revenue 950% with Fospha

River Island, a multi-channel fashion brand, faced the challenge of accurately measuring the performance and true value of its YouTube campaigns. This made it difficult to justify an always-on strategy for the channel. The team at River Island turned to Fospha for a solution to gain clarity and strengthen its upper-funnel marketing activity ahead of the peak Q4 trading period.

Using Fospha's full-funnel measurement, the team discovered YouTube was driving 254 times more revenue than previously thought. This insight gave them the confidence to scale YouTube spend by 500% year-over-year. The results were significant, including a 950% increase in YouTube revenue and a 72% higher ROAS. Fospha's analysis enabled River Island to profitably scale its YouTube efforts, leading to an incremental revenue boost of $1.8 million.

River Island