Case Study: Represent achieves 71% blended revenue growth with Fospha

Represent boosts blended revenue 71% YoY with Fospha

Represent, a contemporary streetwear brand, faced a bottleneck with their marketing attribution, as their previous platform, Northbeam, undervalued key channels and suggested little potential for Paid Social. They turned to Fospha and its measurement solution, which combines MTA and MMM, to get a true view of their full-funnel performance.

By implementing Fospha, Represent gained the confidence to significantly scale their TikTok spend. This strategy led to a 71% increase in blended revenue year-over-year and a 2.3x increase in TikTok investment. Fospha's accurate attribution revealed TikTok's true value, transforming it into one of the brand's strongest growth levers both domestically and internationally.

Represent