Case Study: Redbubble transforms Paid Social into a growth engine with Fospha

Redbubble boosts Paid Social ROAS 10X with Fospha

Redbubble, a global print-on-demand marketplace, faced challenges scaling its Paid Social spend due to inadequate measurement. Their reliance on last-click attribution undervalued full-funnel channels and prevented a holistic view of performance. To support their business transformation, they needed a solution that could provide accurate, daily insights to confidently invest in channels that drive new customer growth. They partnered with Fospha for its full-funnel measurement capabilities.

By implementing Fospha, Redbubble gained daily, actionable data that revealed the true value of their marketing efforts. The insights allowed them to confidently scale Pinterest, which became their second-largest channel and delivered an 18x higher ROAS than previously reported, and double their TikTok spend. Fospha's measurement empowered Redbubble to optimize Meta campaigns for greater efficiency, transforming Paid Social into a reliable growth engine and achieving a 10x higher ROAS for the channel.

Redbubble