Case Study: END. Clothing achieves 84% higher blended revenue with Fospha

Optimizing PMAX and Paid Search for efficient revenue growth

END. Clothing, a high-end streetwear retailer, worked with Fospha to better measure the impact of its Performance Max and Paid Search activity. The team needed clearer executive buy-in, smarter budget allocation across channels, and a holistic view of how Google Ads, Paid Social, and Affiliates interacted, since last-click reporting was not showing the full picture.

Using Fospha’s full-funnel measurement platform, END. Clothing gained granular attribution insights, optimized spend across campaigns and markets, and reduced manual reporting effort. Fospha helped END. more than 2X their PMAX and Paid Search spend in 2024, contributing to an 84% increase in blended revenue year over year.

END. Clothing

Jamie Degiorgio

Head of Performance Marketing