Case Study: Oh Polly Achieves 46% US Revenue Growth with Fospha

Oh Polly Growth Without Compromising Efficiency

Oh Polly, a fast-growing women’s fashion retailer, wanted to keep scaling in the US while improving marketing performance reporting. With traditional last-click and other click-based attribution tools, the impact of impression-led channels like Snapchat was hard to see, so the brand turned to Fospha for a clearer view of full-funnel measurement.

Fospha implemented its no-tag, no-code impressions and click modelling, allowing Oh Polly to go live in 27 days and quickly test Snapchat growth. In an initial 21-day test, spend increased by 85% while CAC improved by 25%; over time, Snapchat US spend rose 233% and revenue grew 278% in under 60 days, while overall blended revenue increased by 46% and CAC/CPP dropped by 20% on average.

Oh Polly

Will Wilkie

Digital Marketing Manager