Case Study: Nécessaire achieves 47% higher Prime Day revenue than benchmarks with Fospha

Nécessaire boosts Prime Day revenue 47% with Fospha

Nécessaire, a premium personal care brand, faced significant challenges in measuring the true impact of its digital advertising on Amazon sales. Due to Amazon's data restrictions, the company could not quantify how channels like Meta and TikTok were driving conversions on the platform, making it difficult to justify continued investment. They partnered with Fospha to implement its Halo measurement solution to solve this problem.

Fospha's Halo used machine learning to quantify the 'Halo Effect' of non-Amazon ads on Amazon sales, providing Nécessaire with a unified view of marketing performance. The solution revealed that TikTok's true ROAS was twice as high as previously measured, while Meta's was 87% higher. Armed with these Fospha insights, Nécessaire adopted a full-funnel strategy for Prime Day, which resulted in revenue that exceeded industry benchmarks by 47%, with 65% of sales occurring organically.

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