Case Study: MagBak achieves 40% blended revenue growth with Fospha

Magbak grows blended revenue 40% YoY with Fospha

Magbak, a leading premium phone accessories brand, faced rising costs and audience saturation due to a marketing mix overly reliant on bottom-of-funnel activity in Google and Meta. Guided by last-click attribution, their growth was limited. They partnered with Fospha to implement full-funnel measurement and gain the data needed to confidently diversify their channel mix.

Using Fospha's always-on, granular measurement, Magbak optimized their core channels and strategically diversified into new platforms like TikTok, Reddit, Snapchat, Axon, and X. This data-driven approach allowed them to navigate rising costs and scale investment efficiently. The results included a 40% year-over-year increase in blended revenue, a 30% rise in conversions, and a 12% uplift in new customer acquisition.

Magbak