Case Study: US Luxury Direct Consumer Retailer recovers $2M after Fospha uncovers ad fraud

Luxury DTC brand saved $2m when Fospha uncovered ad fraud

US Luxury Direct Consumer Retailer, a US luxury direct‑to‑consumer retailer focused on paid social and display, engaged Fospha to unify measurement across channels and halt a decline in marketing ROI. Fospha deployed its cross‑channel measurement and attribution solution—stitching customer journeys, linking to Shopify revenue, ingesting ad cost data, and presenting results in Fospha dashboards—to provide end‑to‑end visibility.

Using Fospha’s platform, the team uncovered cookie‑stuffing ad fraud by a video display partner that had falsely claimed credit for conversions, representing 17% of annual ad spend, and supported the retailer as a key witness in successful litigation. As a result, the US Luxury Direct Consumer Retailer recovered $2m in damages, reallocated spend into higher‑performing Facebook campaigns, and materially improved marketing ROI.