Case Study: Leading e-learning provider achieves 30% ROI increase and £200,000 AdWords savings with Fospha's Multi-Touch Attribution solution

Leading E-Learning Providing Company - Customer Case Study

Leading E-Learning Providing Company engaged Fospha after facing spiralling customer acquisition costs, an overreliance on Paid Search, and a limited view of other channels. Their complex online-to-offline sales process meant marketing spend couldn’t be tied to revenue, and a previous failed multi-touch attribution effort left them stuck on last-click measurement—so they turned to Fospha’s data-driven multi-touch attribution and Customer Data Platform (CDP) expertise.

Fospha implemented web tags to stitch touchpoints into a single customer view, layered in channel cost and CRM revenue, ran its multi-touch attribution algorithms, and integrated insights with Kenshoo while delivering reporting via its query tool. Fospha’s work revealed that 30% of keyword spend was wasted, 20% of keywords were under-invested, and identified an estimated £200,000 in AdWords savings without reducing leads—ultimately yielding a 30% increase in ROI while maintaining spend.