Case Study: Juvenon boosts marketing efficiency and unifies full-funnel measurement with Fospha

Juvenon improves marketing efficiency 24% with Fospha

Juvenon, a health supplements brand, was struggling with growth because its pixel-based measurement tools were undervaluing upper-funnel marketing channels. Without visibility into how these channels impacted sales on Amazon, the company felt unable to invest in them confidently and its growth stalled. They partnered with Fospha to use its Halo marketplace measurement solution.

By implementing Fospha's full-funnel measurement, Juvenon gained a unified view of its marketing impact. This revealed that upper-funnel channels were being undervalued by 4.6X, giving them the confidence to scale TikTok, Demand Gen, and AppLovin. As a result, Juvenon achieved an 18% quarter-over-quarter revenue growth and improved its customer acquisition efficiency by 20% year-over-year.

Juvenon