Case Study: Just Spices achieves record-breaking Summer Sale efficiency with Fospha

Just Spices GmbH cuts CPA 50% with Fospha

Just Spices GmbH, a German spice company, faced a challenge with limited visibility into their marketing performance. Using Last Click attribution, they were unable to accurately measure the impact of their upper and middle-funnel activities, particularly on Paid Social channels. They partnered with Fospha to gain a full-funnel view of their marketing efforts.

Using Fospha's measurement platform, Just Spices identified that TikTok was severely undervalued. For their Summer Sale, they reallocated budget, increasing TikTok spend by 47%. This data-driven solution delivered incredible results: web visits from TikTok soared by 500%, conversions increased by 143%, and they achieved their lowest blended monthly CPA on record. Fospha provided the insights necessary for this record-breaking performance.

Just Spices GmbH