Case Study: Jimmy Joy achieves better attribution and lower CPA with Fospha

Jimmy Joy - Customer Case Study

Jimmy Joy, a leader in the meal replacement space, was struggling with fragmented marketing data across multiple platforms and business managers as it expanded internationally. The team needed a reliable way to consolidate performance data and better understand the impact of upper-funnel channels, where click-only attribution was making results look weaker than they really were. To solve this, Jimmy Joy turned to Fospha.

Using Fospha’s measurement and attribution platform, Jimmy Joy gained a clearer view of performance across the full funnel, including impression-led channels like Reddit and TikTok. The company reported that Fospha showed Reddit delivered 6X better CPA than Last Click reported and TikTok 10X better CPA than Last Click reported, helping the team prove the value of upper-funnel activity and establish Fospha as its source of truth for digital performance.

Jimmy Joy

Nino

Head of Growth