Case Study: Jaded London achieves 665% Snapchat revenue growth with Fospha

Jaded London boosts blended ROAS 24% with Fospha

Jaded London, a dynamic fashion brand popular with Gen Z, struggled to accurately measure the performance of its Snapchat advertising due to the limitations of last-click attribution. This lack of visibility led them to pause their spending on the channel. They partnered with Fospha to gain a clearer understanding of which marketing channels were truly driving their growth.

Using Fospha's full-funnel attribution, Jaded London discovered Snapchat was vastly undervalued and relaunched advertising on the platform with confidence. As a result, Snapchat revenue grew 665% year-on-year, and its ROAS was 21% higher than the average across Paid Social channels. Fospha enabled Jaded London to scale Snapchat spending efficiently, achieving a 47% lower CPA and a 24% higher blended ROAS year-over-year.

Jaded London