Case Study: Vanquish Fitness improves Paid Social ROAS by 37% with Fospha

How Vanquish Fitness Improved Paid Social ROAS by 37% with Fospha

Vanquish Fitness, a UK-based activewear brand, wanted to keep growing but was constrained by last-click attribution and limited visibility into which channels were truly driving results. With Fospha’s full-funnel attribution, they could better understand the value of upper-funnel and impressions-based channels like TikTok and make more confident budget decisions.

Using Fospha’s measurement platform and Spend Strategist, Vanquish Fitness reallocated spend from saturated Meta campaigns into TikTok and Google, while also broadening their Meta strategy across the funnel. As a result, they scaled TikTok by 24% year-over-year, improved Paid Social ROAS by 37%, and saw TikTok ROAS increase by 22%; they also reduced total Paid Social spend by nearly 20% YoY while increasing conversions, with Meta delivering 30% better CPA YoY.

Vanquish Fitness