Case Study: Superdry & Co unlocks full-funnel growth and standout BFCM performance with Fospha

How Superdry & Co used Fospha’s measurement system to unlock full-funnel growth and standout BFCM performance

Superdry & Co, a globally recognized fashion brand, faced the challenge of measuring the true incremental value of their paid social investments. They relied on GA4 and in-platform metrics, which provided fragmented data and systematically under-credited their critical upper- and mid-funnel activities. This made it difficult to justify sustained investment and align the business around a long-term growth strategy, especially during peak periods like BFCM.

By implementing Fospha’s measurement system, Superdry gained a unified view of their paid social performance. Fospha provided the data to rebuild their strategy, informing budget allocation and optimization across the full funnel. The results were significant, including a 15% increase in blended ROAS, a 320% increase in Meta ROAS with reduced spend, and a 275% uplift in TikTok ROAS. Fospha enabled smarter investment decisions and turned BFCM into a proof point for sustainable growth.

Superdry & Co