Case Study: Sallve drives 40% TikTok revenue growth with Fospha

How Sallve Harnessed Full-Funnel Measurement to Drive Efficient Growth on TikTok

Sallve, the Brazilian skincare brand, was growing quickly on TikTok but struggled to understand the channel’s true contribution beyond last-click reporting. To solve this measurement gap, Sallve partnered with Fospha and used its full-funnel measurement platform, combining ML attribution with daily marketing mix modeling (MMM), to gain a clearer view of TikTok’s impact on sales and profitability.

With Fospha’s insights, Sallve discovered TikTok ROAS was 24X higher than last-click data suggested, allowing them to reallocate budget more confidently across campaigns and ad sets. Within one month, TikTok revenue increased by 40%, and within 60 days Fospha-driven optimization delivered a 19% lift in TikTok ROAS and a 17% reduction in TikTok CPA.

Sallve