Case Study: Represent achieves 71% blended revenue growth with Fospha

How Represent Scaled TikTok by 277% and Drove Long-Lasting Revenue & ROAS Growth

Represent, a contemporary streetwear brand, wanted to scale its growth beyond its loyal UK customer base but was being held back by inaccurate attribution from its previous measurement tool, Northbeam. Fospha, a measurement platform that combines MTA and MMM to capture the full impact of clicks and impressions, gave Represent a clearer view of channel performance and the confidence to re-evaluate upper-funnel spend.

Using Fospha’s data, Represent scaled TikTok spend 2.3x during Black Friday and saw blended revenue grow 71% year over year in November. Fospha also showed TikTok was far more valuable than previously reported, with 380% higher ROAS than Northbeam suggested; in the US, a 65% spend increase lifted TikTok ROAS by 17%, and TikTok-attributed monthly revenue rose 28% in Q1 2024.

Represent

Harrison Kirkness

Digital Marketing Manager