Case Study: Nutrimuscle achieves 5X TikTok revenue growth with Fospha

How Nutrimuscle Scaled TikTok by 390% to Drive Efficient Revenue Growth

Nutrimuscle, a rapidly growing French sports supplements brand, began using Fospha in June 2023 to gain full-funnel visibility into key metrics and campaign performance. The team’s main challenge was that click-based attribution, especially in Google Analytics, severely undervalued TikTok and left them with a major blind spot in understanding the channel’s true impact.

Using Fospha’s measurement platform, Nutrimuscle identified TikTok’s hidden potential and scaled spend by 390% over six months. With Fospha, TikTok revenue grew 5X, ROAS improved by 8%, CAC stayed stable even as spend increased, and blended conversions rose 18% YoY in H1, with 60% of TikTok conversions coming from first-time customers.

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