Case Study: MagBak achieves 40% blended revenue growth with Fospha

How MagBak Boosted Revenue by 40% with Neon Growth and Fospha

MagBak, a premium mobile accessories brand based in Los Angeles, needed a better way to grow in a highly competitive DTC hardware category as its marketing became heavily dependent on bottom-of-funnel Google and Meta activity. After reaching audience saturation and facing rising costs, the team turned to Fospha’s full-funnel measurement, working with Neon Growth to get clearer insight into performance and uncover stronger growth opportunities.

With Fospha, MagBak rebalanced spend toward a more diversified full-funnel mix, shifting investment into generic search, YouTube, TikTok, Reddit, Snapchat, Axon, and X, while using Fospha’s predictive and year-on-year measurement to guide scaling decisions. The result was a 40% year-over-year increase in blended revenue, a 30% lift in blended conversions, and a 12% increase in new customer conversion share, while also improving efficiency and helping MagBak navigate rising acquisition costs.

Magbak