Case Study: LuisaViaRoma Achieves 42% Lower Blended CPA with Fospha

How LuisaViaRoma Improved Cross-Channel CPA with TikTok

LuisaViaRoma, the Italian luxury retailer, wanted a clearer view of its marketing performance and a more efficient channel mix in the Italian market. After onboarding with **Fospha** and using its full-funnel attribution measurement, the team could better understand the true impact of its Paid Social activity, especially on TikTok.

With insights from **Fospha**, LuisaViaRoma scaled TikTok spend across H1 2024 and optimized its channel mix. The result was a **42% decrease in blended CPA**, a **35% year-over-year increase in TikTok ROAS**, and **2.2x higher TikTok spend**, showing that stronger upper-funnel investment drove more efficient growth overall.

Luisaviaroma

Deborah Emechebe

Paid Social Media Lead