Case Study: Jaded London achieves 24% higher blended ROAS with Fospha

How Jaded London Leveraged Fospha and KnoCommerce to Grow their Business, Doubling ROAS and Halving Acquisition Costs

Jaded London, a fast-growing Gen Z fashion brand, partnered with Fospha in November 2022 to overcome the limits of click-based attribution. Using Fospha’s Measurement OS/full-funnel attribution, the team needed a clearer view of which channels were truly driving growth, especially Paid Social and Snapchat, which had previously been undervalued.

With Fospha’s data, Jaded London relaunched Snapchat advertising in July 2023 and scaled it confidently. The channel grew from 5% to 23% of Paid Social spend over a year, driving 665% year-on-year revenue growth, 47% better Snapchat CPA at higher spend levels, 21% higher ROAS than the Paid Social average, and a 24% improvement in blended ROAS year over year.

Jaded London

Sean Carpenter

Head of Digital Marketing