Case Study: Jaded London achieves 24% higher blended ROAS with Fospha

How Jaded London Achieved Breakthrough Snapchat Growth and Efficiency

Jaded London, a fast-growing Gen Z fashion brand, partnered with Fospha after rapid expansion exposed the limits of last-click attribution. Using Fospha’s full-funnel measurement / Measurement OS, the team wanted a clearer view of which channels were truly driving growth, especially for paid social and Snapchat.

With Fospha, Jaded London relaunched and scaled Snapchat advertising with confidence, guided by data showing the channel was undervalued by click-based measurement. The results were strong: Snapchat revenue grew 665% year over year, Snapchat CPA improved by 47% even as spend rose 35%, Snapchat ROAS was 21% above the paid social average, and blended ROAS increased by 24% YoY.

Jaded London

Sean Carpenter

Head of Digital Marketing