Case Study: Huel achieves 54% increase in new customer revenue with Fospha

How Huel used Fospha to reach new audiences

Huel, a UK food and beverages company, was struggling to understand which marketing channels were truly driving growth as it expanded beyond Facebook into a more complex mix of impression-led and online channels. The team didn’t trust platform attribution or Google Analytics for channels like Facebook, TikTok, and Reddit, and needed a reliable way to measure channel-level CAC and make better budget decisions. They turned to Fospha and its attribution and budgeting tools to create a consistent source of truth.

With Fospha’s model and Budget Planner, Huel was able to compare CAC across channels, factor in clicks, impressions, and offline advertising, and optimize spend with confidence. Fospha helped Huel cut monthly Facebook spend in the UK by over 20% without losing revenue, and in the first six months of the partnership Huel increased new customer conversions by 54% while staying within target CAC.

Huel

Ben Bokaie

Head of Performance