Case Study: Huel achieves 54% more new customer conversions with Fospha

How Huel used Fospha to drive revenue growth from new customers

Huel, the UK food and beverages brand, was growing quickly but found it increasingly difficult to understand which channels were actually driving new customers. As Facebook audiences saturated and the marketing mix expanded into channels like TikTok and Reddit, Huel struggled to trust platform data or use Google Analytics fairly for impression-led channels, making channel-level CAC decisions feel like guesswork.

Fospha provided Huel with a consistent source of truth for marketing measurement, using its model to compare CAC across clicks, impressions, and offline advertising, plus its Budget Planner to optimize spend across channels. With Fospha, Huel cut monthly Facebook spend in the UK by over 20% without losing revenue and increased new customer conversions by 54% in the first six months, all while staying within target CAC.

Huel

Ollie Scheers

Chief Technology Officer