Case Study: Groove Life unlocks full-funnel growth with Fospha

How Groove Life Unlocked TikTok's Potential with Full-Funnel Measurement

Groove Life, an adventure-inspired outdoor lifestyle brand based in Tennessee, USA, struggled to confidently allocate marketing budget because of major measurement blind spots across channels like TikTok and YouTube. After trying Triple Whale, Northbeam, and Rockerbox, the team still lacked a full-funnel view of performance and couldn’t trust last-click attribution to guide decisions.

With Fospha’s full-funnel measurement and TikTok Shop measurement, Groove Life gained clearer visibility into channel impact and relaunched TikTok in time for Q4 after seeing it was their most efficient channel. Fospha helped drive strong year-over-year gains, including 19% higher blended revenue, 13% better blended CAC, and 12% higher ROAS, while also giving the team a source of truth for digital performance.

Groove Life