Case Study: Grind achieves 26% blended revenue growth and 21% lower CAC with Fospha

How Grind used Fospha data to grow blended revenue while lowering CAC

Grind used Fospha, a marketing measurement/attribution platform, to solve a major visibility problem in its digital marketing. The team lacked a central source of truth and was relying on ad platform data, GA, and discount codes, which made it hard to understand which channels were truly driving conversions and where to invest more.

With Fospha, Grind unified its data into one attribution model and could compare channel performance more accurately, especially across Paid Social and TikTok. After shifting budget based on Fospha’s insights, Grind increased TikTok spend by 20% and saw TikTok revenue rise 50% month over month; overall revenue grew 26% while CAC fell 21%, and PPC revenue later increased 2.5x quarter over quarter.

Grind

Liberty Radice

Head of Growth