Case Study: Cove sets a new revenue record with Fospha

How Cove Set a New Revenue Record with Fospha and Snapchat Ads

Cove, a leading home security provider, was struggling to measure the true impact of its full-funnel marketing, especially upper-funnel paid social. Existing attribution tools significantly undervalued Snapchat, leading Cove to pause its Snapchat ads in June 2024 because they couldn’t justify the budget without clearer performance data.

After onboarding with Fospha, Cove used the platform’s measurement and year-over-year data to uncover that Last Click attribution had captured less than 1% of Snapchat conversions in H1 2024. Cove relaunched Snapchat ads, increased spend by an average of 35% week over week, and saw total revenue rise 60% within two weeks, with blended CPA down 6% and channel CPA down 20% after five weeks; Cove also recorded its highest revenue day ever.

Cove