Case Study: ARNE Doubles TikTok Revenue with Fospha

How ARNE Uncovered Hidden Potential in TikTok and More Than Doubled Channel Revenue

ARNE, a rapidly growing minimalist clothing brand, needed a better way to understand which marketing touchpoints were actually driving sales. After launching in 2018 and scaling quickly, the team found that last-click attribution was capturing less than 1% of TikTok conversions, making it difficult to identify true upper-funnel performance. ARNE partnered with Fospha and began using its full-funnel measurement tools, including Beam, to uncover hidden channel potential.

Using Fospha’s incremental forecasting and impression modeling, ARNE identified significant headroom in TikTok and ran a two-week test at nearly 150% higher spend. Fospha’s predictions were validated as TikTok conversions more than doubled, with conversions increasing by 130% during the test period and driving incremental revenue efficiently with no extra blended cost.

ARNE