Case Study: 111SKIN boosts blended revenue by 40% with Fospha

How 111SKIN Leveraged Full-Funnel Measurement to Launch TikTok and Boost Blended Revenue by 40%

111SKIN, a luxury skincare brand, wanted a more reliable way to measure performance across its digital marketing channels. Working with agency partner Bluebird Media, the team turned to Fospha’s full-funnel measurement platform to close its measurement gap and better understand the impact of paid social and other channels.

With Fospha, 111SKIN could see the true value of its channels, including TikTok, which it launched in the US and scaled quickly. Fospha showed that TikTok drove 22% higher ROAS than the paid social average and that 73% of TikTok conversions were from new customers; by October, 111SKIN had boosted blended revenue by 40%, improved blended ROAS by 33%, and reduced CPA by 23%.

111Skin

Abbi Webster

Head of eCommerce