Case Study: Online Retailing Company achieves 32% higher CTR and 18% higher conversions on Facebook with Fospha’s CDP and ML-driven targeting

Helping an Online Retailer Optimise their Facebook Targeting

Online Retailing Comnpany engaged Fospha to improve Facebook re‑engagement of inactive customers on a tight budget. The retailer had been using a blunt CRM rule—targeting anyone who hadn’t purchased in six months with a generic offer—and needed more precise, cost‑effective targeting; Fospha applied its Paid Social Optimisation approach and Customer Data Platform to address this.

Fospha deployed site tagging to capture granular visitor journeys, enriched customer records across silos, applied machine‑learning clustering to define tailored creative, and automated audience delivery by integrating the Customer Data Platform with Facebook. The targeted clusters outperformed business‑as‑usual, delivering a +32% click‑through rate and +18% conversion rate versus the previous generic campaigns.