Case Study: Global Media Specialist Company achieves 30% open rates and 300% higher click-through rate with Fospha

Helping a Global Media Specialist Personalise their Email Campaigns to Boost Click through and Open Rates

Global Media Specialist Company, a publisher of global B2B communities, needed a granular single customer view to personalise newsletter variants and optimise targeting. They wanted to record content viewing behaviour, monitor browsing history, assign per-visitor interest scores and identify a primary category for each user — challenges addressed by vendor Fospha.

Fospha deployed its Customer Data Platform and advanced customer clustering solution, using time-weighted content scores and machine learning to cluster users and recommend optimal newsletter content. Over a 90-day period Fospha stitched ~13,000 unique visitors and ~17,000 URLs, and the client’s open rates rose from 5% to 30% with a 300% increase in click-through rate, enabling far more targeted B2B campaigns.