Case Study: Gymshark achieves cross-channel revenue growth with Fospha and Smartly

Gymshark boosts cross-channel ROAS 13% with Fospha

Gymshark, a global gymwear brand, faced challenges in scaling its digital advertising across multiple platforms like Meta, TikTok, and Snapchat. Their team needed to move beyond in-platform metrics to understand true revenue impact and automate the manual, time-consuming process of optimizing campaigns to drive new customer growth. They partnered with Fospha to tackle these challenges and achieve efficient, incremental revenue growth.

By integrating Fospha's full-funnel measurement with Smartly's AI-powered Predictive Budget Allocation, Gymshark created a closed-loop system. Fospha identified the campaigns driving new customer revenue, and this data was fed into Smartly to automatically reallocate budgets in real time. This solution delivered significant results for Gymshark, including a 13% uplift in cross-channel ROAS, a 98% increase in TikTok US revenue, and a 227% increase in Pinterest revenue.

Gymshark