Case Study: Groove Life achieves 19% higher blended revenue YoY with Fospha

Groove Life lifts blended revenue 19% year-over-year with Fospha

Groove Life, an adventure-inspired outdoor lifestyle brand, struggled with marketing measurement, having tried multiple providers without success. They lacked visibility into their full-funnel performance, particularly for channels like TikTok, which made confident budget allocation impossible. This challenge led them to partner with Fospha for its full-funnel measurement solution.

By implementing Fospha's measurement platform, Groove Life gained immediate year-over-year insights that revealed TikTok was actually their most efficient channel. This data-driven discovery allowed them to re-launch and optimize their TikTok campaigns just in time for the peak Q4 season. As a result of working with Fospha, the brand achieved a 19% higher blended revenue year-over-year, a 13% better blended customer acquisition cost, and a 12% higher return on ad spend.

Groove Life