Case Study: Give Me Cosmetics boosts revenue with Fospha TikTok Shop measurement

Give Me Cosmetics lifts daily revenue 29% with Fospha

Give Me Cosmetics, a TikTok-first cosmetics brand, faced a challenge in measuring the full impact of its TikTok Shop advertising. Their existing tools could not track how these ads influenced sales on their direct-to-consumer website, causing the channel's value to be significantly undervalued and limiting their confidence to scale investment. They turned to Fospha to solve this measurement gap.

By integrating with TikTok Shop, Fospha provided Give Me Cosmetics with a unified view of how their ads drove sales across TikTok, their website, and Amazon. This complete picture revealed TikTok Shop's true performance and gave the team the confidence to scale their ad spend. With Fospha, the brand achieved a 29% increase in daily revenue and a 13% increase in average daily ROAS.

Give Me Cosmetics