Case Study: SPOKE achieves rapid board-level decisions and accurate cross-channel acquisition insights with Fospha

From onboarding to business-critical decisions in less than 30 days

Spoke, a fast‑growing retail e‑commerce business (TechTrack 100 #12) that raised £8.6m in Series B funding in June 2019, needed a fast, agile onboarding and a joined‑up view of online and offline marketing to uncover true customer acquisition cost, channel ROI and optimise email marketing. They engaged Fospha to deliver first‑party data collection and cross‑channel attribution.

Fospha implemented first‑party data capture and stitched online channels (Facebook/Instagram, paid search, SEO, email) and offline touchpoints (TV, OOH, podcasts, catalogue) together using discount codes, a self‑attribution form and machine learning, delivering board‑level insights in under 30 days. The engagement produced independent channel CPAs used to set 2020 budgets, a time‑of‑day email optimisation rolled out over Black Friday, and lifetime‑value reporting—measurable outcomes that enabled Spoke to make rapid, data‑driven marketing decisions.

Spoke

Jake Higgins

VP Growth