Case Study: Liberis achieves £88,000 revenue uplift and 76% more leads with Fospha's Marketing Mix Modelling

Fospha's Marketing Mix Modelling recommendations identified growth opportunities worth up to +76% in leads

Liberis, a fintech that provides flexible finance to small businesses, engaged Fospha to optimise its pay‑per‑click (PPC) budget by adopting Multi‑Touch Attribution and a bespoke Marketing Mix Model. The client’s objective was a joined‑up, data‑driven marketing strategy to understand channel interactions and incrementality across paid and offline channels; Fospha’s initial keyword recommendations alone drove an £88,000 uplift in revenue.

Fospha ingested 272 days of traffic, cost, impression and lead data, delivered a tailored Marketing Mix Model within two weeks, and supported Liberis with bi‑weekly consultancy to reallocate spend. Fospha found PPC could grow by 27% and Facebook by 94% while remaining incremental, identified +76% potential lead growth, revealed a five‑day lasting impact for Direct Mail vs one day for Facebook, and recommended an optimal daily PPC budget and cross‑channel coordination (LinkedIn + Facebook); the partnership has since expanded across Liberis’s full online and offline channel mix.

Liberis

Burcu Demir

Direct Marketing Manager